PZero project is a transversal plan with an high-tech spirit, built between marketing and fashion, with strong roots in industrial design. 2002 saw the rebirth of clothes Pirelli signed a new brand, PZero, inspired by a tyre created in 1987. With a modernist landmark, a P with aerodynamic proportions decorated with a great point. Yesterday raincoats,coats waterproofed and made into a rubber then unknown. Today the project has a new, experimental, high-tech. Born with only two have become cult items: a glider shoe and a jacket from futuristic performance, today's collection has become a total look: clothing for men and women, shoes, handbags, watches, glasses, rubber boats and skis.

Technology, focus on detail, comfortable designs and high performance for a collection that interprets completely the spirit of high-tech project in Industrial Design of Pirelli. Innovative materials makes this collection casual and elegant at the same time.
The best Swiss technology advanced in the field of watchmaking with a unique design and a strong recognition by the product: unique and inimitable. Collections for men and women with a strong sporting connotation, with a fashionable style and the performances that combine the best materials of a great technology borrowed from the industrial world, technology more sophisticated Swiss watch.
PZero Rex: the monarch of footwear. The vertebrate base of the Icon model applied to a new shoe upper with aerodynamic radiant-cut design personalised with the PZero logo. Top-performance sole and comfortable design.
On 1955 it was launched LAROS the first "rubber boat", that is the first rib by PIRELLI. Today, after more than fifty years, Pirelli, through the license agreement with Tecnorib presents its new range of ribs "rubber" with the brand PZero. A passion for the sea that is enhanced by attention to design and technology in line with a strongly rooted in the spirit of industrial design.