pirelli
corso venezia
From the archetype of a
jacket and of a pair of
sneakers, the Pirelli
PZero project, launched
in 2002, has evolved into
the flagship store
Pirelli corso Venezia.
-
A 1500 square metres flagship store.
An unprecedented space which brings together and synchronises all the manifestations of the P lunga: the PZero collections and also Formula 1, yachting, design and co-branding: racing cars, vintage cars and dinghies, actually on display at the store.
With naturally the legendary calendar and without forgetting past memories:
the photos, artistic advertising and work with artists such as Bruno Munari.
The design by architect Renato Montagner, creative director of collections, emerges as an archetype, destined to open a new chapter in shop-design,
commerce and services.
The street, and above all, every movement along it (cars, motorbikes and pedestrians) enters physically into the store: the first street in the shop.
All the collections and the Pirelli PZero special
projects are on display, among iconic two and
four-wheeled vehicles and Formula 1 video walls. In this way, the outside blends into the interiors, which in turn point to the history of Pirelli and its industrial genes, in an endless trail of tracks and references.
COMPANY INFORMATION
PZero S.r.l.
Viale Sarca, 226 - 20126 Milan
Share capital euro 4.000.000,00 fully paid in
Tax Code and Number of Registration with the Milan Company Register n. 05765620967
R.E.A. Milan 1846516
Company with sole shareholder - subject to coordination by Pirelli & C. S.p.A.
The domain pzeroweb.com is registered by Pirelli & C. S.p.A - Viale Piero e Alberto Pirelli n. 25, - 20126 Milano
Share capital Euro 1,556,692,865.28 fully paid in
Tax Code and Number of Registration with the Milan Company Register n. 00860340157
R.E.A. Milan 1055
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Disclaimer
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