The Trilogy By Scott Campbell

During the Karl Lagerfeld Pirelli calendar launch in Moscow, Renato Montagner, creative director of Pirelli PZero, commissioned artist Scott Campbell to create two signature projects.

to engrave a Pirelli tire and to design a special edition PZero bike jacket by Dainese. In the summer of 2011, Campbell began working on these pieces in his Brooklyn studio in New York.

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Scott Campbell is behind The Trilogy, a project based on the first tattooed tyre. The American artist has made an art out of tattoos, ultimately gaining recognition as a "tattoo artist". He is to present his tyre work on 20 September at the event for the opening of Pirelli Corso Venezia. By engraving the tyre with a gouge, Campbell has drawn on a Pirelli Diablo Rosso II tread the distinctive marks of his art, principally the eye, heart and skull, symbols of a passionate and dynamic approach to life. The same elements are played out on a special edition carbon jacket. The prototype, made in collaboration with Dainese, is also tattooed on the inside with sacred and profane icons. They include St Christopher, the patron saint of motorcyclists. The triune project also includes the Ducati bike, fitted with the tattooed tyres. "The birth of this operation took place last December in Moscow, at the launch of the Pirelli calendar. Renato Montagner, creative director of Pirelli PZero, suggested that I tattoo a tyre, a bike and a jacket. I agreed straightaway and with enthusiasm as these three elements are my world which revolves around drawing and fast pace. I stayed up a whole night to study how and what to engrave on the rubber, one of the few materials I've never worked with before. To make the prototype I worked as a craftsman, like a tailor cutting and stitching. Unfortunately the spread of computers and the mouse is wiping out the art of manual work". "In Campbell's romantic engineering", Montagner claimed, "we found many affinities with the Pirelli culture. The result of the The Trilogy project iconises to perfection the combination of technique and passion of the P Lunga, with the mark of a new tyrography".

COMPANY INFORMATION

PZero S.r.l.
Viale Sarca, 226 - 20126 Milan
Share capital euro 4.000.000,00 fully paid in
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